Relationship Marketing | Build Your Online Business

I’ve been an avid country music fan since my early teens and alternatively annoyed many of my peers or converted others to appreciate country music. I’m now a huge fan of Classic Country although I still enjoy some of the modern country songs.  This morning I heard a song by Toby Keith, Country Music Superstar, that inspired my post. It’s entitled, “Somewhere Else.”   The line in the song that struck me was: If you don’t know where you’re going, you might end up somewhere else.

I couldn’t help thinking how true that could be about our online businesses.  Most offline business owners are very clear about what type of business they’ll engage in.  The lines are not always as clear for online businesses.

Many of us start our online businesses without a Business Plan; therefore, we have no clear path to follow.  We also do not have a (more…)

You have heard that the money is in the list; however, successful marketers will tell you that this is only partially true.  If you are new to Internet Marketing one of your first goals is to build a responsive list.  There are many important reasons for that, which we will discuss in another post.

It's important to note that the level of responsiveness that you will receive from your list of subscribers is in large part due to your efforts.  I firmly believe that communication is the lifeblood of any relationship, and building a relationship with your subscribers, your readers, even other online marketers, is cemented by communicating with them. (more…)