Should Direct Sales Consultants Build An Online Presence?
During a recent conversation with a group of women who are in various Direct Sales companies, different opinions were given on the value of establishing an online presence. The majority felt that they did not need to do this as –
1) Each company they represented had a company website, which their prospects and customers could be referred to.
2) Most Direct Sales companies place limitations and restrictions on their consultants/distributors as to what they can and cannot do with their company names, logos, etc. so that it would be a breach of company policy to establish personal websites to promote the products and services they offer. Some persons also noted that most companies already allow consultants and distributors to have a company website with their own name. Note that this is usually a duplicate of the company website that's basically a static site that's updated by the company and which each consultant/distributor cannot personalize.
Are you in Direct Sales? Can you relate to the foregoing? I definitely can and had similar views to those expressed above until just over one year ago when I was introduced to another concept: Establishing an online presence is designed to promote ME, not the Direct Sales company I represent. It is essential to establish an online presence to promote YOU. This will allow people to get to know you, who you are, what sets you apart from all the other consultants or distributors who represent XYZ company. In this was you will also be helping people to develop the Know, Like and Trust factor, which is so critical to success in business in general, but especially in doing business on the Internet.
