Relationship Marketing | Build Your Online Business

Today we continue to help Paula, a savvy, sharp businesswoman who has had a successful business offline for many years, determine why she has not completed a very important task necessary to launch her online business. We shared the points regarding fear of success, failure and completion with her and while she acknowledged she had some fears, she did not feel they were enough to paralyze her.

Could it be that even though Paula knows this activity needs to be done she has not wrapped her mind around that it needs to be given high priority?  The fact that it is on her “Most Important Things to Do” list means that it is important and in talking with Paula she recognizes that someone has to do it.  She also realizes that it is not something that should be assigned to someone else; it's something that she needs to do.  But what has happened everyday so far?  She has found something else to do in that time slot, which means that she has procrastinated each day and given something else priority. (more…)

I invite you to join me as we explore Paula's world.  Paula is a 40 something, sharp, savvy entrepreneur who's managed a successful offline business for several years and has decided to start an online business.  She's recently discovered that she has become familiar with someone who was a stranger to her before.  She's not happy with this relationship and knows that she needs to correct the situation urgently, but before she can do so she has to identify why she has admitted this stranger into her life.  The stranger is procrastination.

Paula has dutifully worked on her “To Do” list on Sunday evening and listed the 6-10 most important things she needs to do for her business during the week.  Each evening she selects her three most important items for the next day but on Friday when she goes over her list she realizes that one task has been carried forward every day and still has not been completed.  It needs to be done but she has been putting it off.  Does she even know why?

Is fear causing Paula to procrastinate?  If so, fear of what?  Here are 3 of the basic fears that generally lead to procrastination: (more…)