Relationship Marketing | Build Your Online Business

One of my readers recently asked why there was so much emphasis on keyword research when writing content for your blog.

To an experienced marketer this question may seem redundant, but my target market is for beginners or “Newbie Internet Marketers.”  I love questions like this because it was not too long ago that I did not understand the importance of doing keyword research, and even after I understood WHY, I did not understand HOW to do it effectively.  Let’s start at the beginning:

• What are keywords?

Keywords are words or phrases (often called long tail keywords) that people use to search for information online, in any niche.

• How will people find your information (your blog) using keywords?

Search engines use robots to crawl the internet 24/7.  While there are various search engines I’m going to focus on the largest of (more…)