Relationship Marketing | Build Your Online Business

Yesterday we talked about the importance of knowing your “Why.”  On the surface it may seem that your Why and your Purpose are the same, but they are really two separate and distinct things.

The simplest way to look at it is to understand that your Why is the conscious effort you make to determine the reasons, the real motivation for what you do; for starting your online business.  Your purpose is your objective, your goal; what you would like to achieve in your online business – the end result.

Without a clear purpose (objective or goal) you will have no direction and your efforts may at best be hit or miss. You may find that although you are working hard, you're not achieving proportionate results resulting in frustration.  One of the reasons why so many who start an online business give up after a few months.

My experience convinced me that this is a very essential step that many entrepreneurs ignore, as I did.  When I started my online business in late 2008, I knew I wanted to do ‘something' on line, but it never occurred to me that I needed to identify my purpose.  As a consequence I tried to incorporate all my offline businesses into one.  The result was that there was no focus, hence no growth for some time and I actually thought of quitting.

If you are new to the internet and just getting started, stop and take this step now!  It will save you months of frustration.  If you have been online for a while and find that you are not where you hoped to be, take some time to get out a writing pad and pen or pencil and start writing down your purpose.  What is your objective for having an online business?  What are your short-, medium-, and long-term goals for your online business?

Please feel free to share your thoughts in the comments.  We learn from each other!

Are you already in business for yourself? Do you currently have a home-based business? Are you working a full-time job while launching your internet business? Why do you want to start an internet business?

Identifying your “Why” will be one of the most fundamental steps you will take on the road to building a successful internet business. The importance of this cannot be over-emphasized because it is knowing your “Why” that will help you to deal with the challenges that will come your way as you embark on creating an online presence.

Your initial response may be, “my why is to make money,” and that’s generally the response from the majority of people. However, I’d like to encourage you to dig deeper and find the real reason why you are willing to do what it takes to succeed. Money does provide you with options, money allows for choices, money allows you to do more for others, but identifying specifically what you’d like to achieve by making money will give you a greater reason to stay focused. Just ‘making money’ will not be enough of a motivator. You need to have such a deep-seated reason that will cause you to go over, under or around any obstacles that come your way. Tied in with that is what you short-, medium, and long-term goals will be.

Do you believe it's important to determine ‘Your Why'? If so, why? If not, why do you say so? If you have any questions, please feel free to contact me and I will reply to you directly.

A customer is anyone for whom you provide a service or sell a product and the names or terms customers are referred to may differ depending on your market.  A customer may be called a client, a purchaser, a buyer, or even a student. A customer who has not yet made a purchase or exchange of service or product may be referred to as a prospect.  Regardless of the terminology unique to your business the bottom-line remains the same: your customer if the lifeline of your business.  The service that you as the business owner provides will have a direct impact on the success or failure of your online business and so it becomes critical to be sure that you always provide superior customer service. This is a part of building your personal brand.

In building your brand online your goal should be to be recognized as someone who goes over and beyond what is normally required to take care of their customers.  I happen to like the term ‘over-deliver.'  No one usually complains if you over-deliver.  This is the kind of reputation that will set you apart from the pack and make you stand out.  On the other hand using underhand tactics and not keeping your promises is the way to go to experience the death of your business.  Pete Blackshaw says it very well in the title of his book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World. (more…)