Relationship Marketing | Build Your Online Business

Is traditional marketing dead?  Despite the fact that social media provide tremendous opportunities to reach a wider audience in your target market, there is still a place in the life of the small business owners or entrepreneur for  traditional marketing strategies like business networking.

Attending networking events by the  Chamber of Commerce, Kiwanis, Business Network International (BNI) and other events put on by local groups  provide opportunities to meet people and get to know people in your area of expertise.  Like any other successful marketing strategy, there is an art to networking.

In the book, Make Your Contacts Count: Networking Know-How for Business and Career Success, Anne Baber and Lynn Waymon note: (more…)

Many small business owners and entrepreneurs have a negative view of Twitter and see it as a waste of time…but is it?

Your doubts and concerns are understandable unless you take the time to do your own research.  Initially, I also wondered how much good could be accomplished by ‘tweeting’ or sending a post that is 140 characters long.  In fact, I wondered what I would ever have to say that’s of value in only 140 characters.  So for a while I watched what others did.

Twitter is a segment of Social Media that can be a valuable business tool. It provides a medium for you to reach a wide audience in a brief, (more…)

Over the past week we have been discussing the importance of having a personal business online, even if you are in Direct Sales with your company affiliate website.  However, as I noted in my posts, there are some essential steps that need to be taken first: having  the correct mindset, personal and practical action steps to determine how you will brand yourself online.

One recommended way to build your brand is to engage in building a Profile on the three main Social Networking Sites.  The first one we will focus on is Twitter.  I am by no means an expert on any of the social networking sites, and I am learning as I go.  What I do know is that it is imperative to allocate time to engage in conversations, etc. each day.  Your goal as you build your brand is to increase your visibility and this can be achieved only by consistency.  This point is one of the first lessons that one of my Mentors, Denise Wakeman, gives in her “Online Visibility Secrets” program.  I'd encourage you to  click on the link to learn more about what the 26-week program offers.

In the meantime I'd like to share an article I recently read  on “5 Small Business Tips for Social Media” which I feel that you as a small business owner can gain a lot of information from.  You can read more…

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