As small business owners, solo-professionals, or entrepreneurs we may feel that we have to do everything for ourselves, and admittedly it may be hard to relinquish control to someone else, especially to persons we do not know personally, like a Virtual Assistant. We may resist the idea of outsourcing or delegating work to others.
Approximately 10 years ago in the early stages of one of my self-employed businesses I was advised that to experience tremendous growth it was essential to delegate certain tasks to others so I could focus on the areas of my business that only I could do and would bring me the most results. Initially I did not believe it and felt that would be just spending money I did not need to. When I finally applied the advice, I immediately saw the positive impact it made on my business.
Are there tasks in your current business you struggle with? What are your weakest areas? How much time do you spend trying to do things yourself that others could do at a much faster rate?
Like me, you’ve probably heard that outsourcing can be a valuable time-saver but you see it as an expense. Remember you are your own manager, and Management 101 teaches that a sign of a good manager is one who knows how to delegate in order to meet the goals of the organization. Your business is your organization, and to increase your business you must be prepared to delegate or outsource.
By outsourcing certain tasks you’ll be freeing up yourself to focus on more important tasks. Let’s look at an example: Jan needs to create her first optin or landing page, but she has no clue how to do this. She spends an hour searching through Google and finds some videos on You Tube. She then spends another hour or more watching the videos and making notes. She ready! After several hours she has the basic page completed and even managed to upload and insert her photo. But she realizes that she’s not created the optin box yet, and is not quite sure how to do that in Aweber so she has to log in to her Aweber account and watch the videos.
Up to this point Jan may have spent five or six hours on the project and it’s still not complete. Let’s say that Jan places a value of $15 per hour on her time since she’s just getting started. She would have wasted approximately $100 of her time so far. On the other hand, Jan could have outsourced the job for about $50 and her time could have been spent in more productive ways.
When you’re thinking of whether or not to outsource, locally or otherwise, focus on the cost-per-hour to you. Would outsourcing ultimately mean you could be more productive and move your business forward?
Please share your thoughts on the topic. We learn from each other.