Article Marketing: Using Monthly Article Performance Summary to Track Your Progress
A report can can give you a clear overview of your progress. It can show you where you are, where you’ve been, and help you to decide where you want to or need to go so you can set your goals accordingly.
I received my first Monthly Article Performance Summary  for July 2010 from ezinearticles.com and this came at the perfect time, since I’ve decided to re-focus on Article Marketing as part of my concentrated marketing strategy for the next 6 months.
Features of the Report:
1.           It shows: (i) number of live articles submitted over ‘lifetime’ and for July 2010; (ii) article views for the month and over the lifetime; (iii) clicks delivered for the month and over the lifetime.
2. Â Â Â Â Â Â Â Â Â Â It also shows the Top 3 Performing Articles (Lifetime) and Top 3 Performing Articles for July 2010.
3.           The summary also gives the keywords and key phrases used to find the articles
Why are these important? Because they are indicators of what topics readers may be looking for in the niches I write for and which keywords I should focus on for future articles. The report will also be a way to measure my progress. For example I submitted only two articles during July. Since my goal is to focus on Article Marketing at the end of August I should have at least 8 articles submitted; based on two per week.
You may have set a goal for yourself to improve in a particular area of your business (more…)
