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Archive for the ‘article marketing’

Content Creation by Repurposing Increases Value to Your Customers & Prospects – Part 1

September 10, 2010 By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business

As someone who is doing business on the Internet you recognize that the Internet provides lots of resources for people to get information quickly.  In addition, when someone is looking for something they want that information right away.  After all it's been said that we live in a microwave generation where everyone wants everything NOW!

What this means for your business and mine is that we have to spend the time making sure that the information on our websites is current and relevant to the needs of people.  One of my Mentors, Connie Ragen Green,  makes the point that we have to give our readers what they want, not what we know they need.

The problem with all of this is that content creation takes a lot of time and it can be challenging to find topics and material that are relevant to what our readers are looking for. One solution is re-purposing or sometimes called recycling your content. This is a great time-saver (more…)

Maximize the Time You Spend On Your Projects: Articles, Video and Product Creation

August 24, 2010 By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business, goal setting, Time Management

In my last post the focus was on making the best use of your time with blog posts.  Today we will look at utilizing our time effectively with articles, creating videos, and other product creation.

Points to note from comments received on the previous post:

(a) Do indepth research on a topic in one sitting

(b) Write a long article and then divide it into two or three blog posts

(c) Write a series on a topic you’ve researched

(d) Use templates or copy and paste your format.

Articles:

(i)  You can re-purpose your post by submitting it to your favorite article directories.  You will need to verify the acceptable minimum number of words as some article directories will accept as low as 250 words, whereas some will accept a minimum of 500 words, and at least one that I know of will not accept less than 700 words.

(ii) Because you have written a series or done research extensively on a specific topic, if your individual posts (more…)

Relationship Marketing – Connect with Your Prospects By Giving Them the Information They Want

August 21, 2010 By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business, Mindset

In continuing my series on the value of Relationship Marketing, I found this article by Connie Ragen Green and published on ezinearticles.com.  In this article Connie discussed the aspect of Relationship Marketing by continuing to build relationships with your marketing through giving them the information they want.  She said it so well, I felt there was no need for me to reinvent the wheel and write a separate post.  Connie is my Mentor and I continue to learn from her and share what I've been taught by her with the persons I work with.

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Building an online business is very similar to building a brick and mortar business. It is still all about marketing and relationships. If you think about it, this makes perfect sense. When you are looking for a product or service, your attention is focused on those who tell you what they have to offer and then take the time to build a relationship with you. Think about which marketing strategies you will implement on a regular basis and how you will connect more deeply with your prospects.

Article marketing and blogging are the best ways I have found to make a huge impact very quickly. Decide which topics (more…)