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Marketing Your Business – Do You Have a Schedule?

March 10, 2011 By: Yvonne A Jones Category: Marketing

What portion of your time do you spend marketing your business?

“Marketing?  Why do I need to do marketing when I have an online business?”  If you said this to yourself, you are not alone.

When I started my online business I came from a corporate background and Direct Sales was my part-time fun job.  In my experience in the corporate world Marketing was a separate department, except for one job where I was required to submit editorials to high-end office furniture magazines, and track the progress of paid advertisements.

As a Skin Care and Image Consultant I was taught to offer my business cards or share information on my business with at least three persons every day – a form of marketing.  And it worked! But my online business…why?

Not having a schedule for marketing is a huge mistake or omission many of us who start an online business make.  In fact, this is not limited to online business.  Many small business owners who have a brick and mortar store, (more…)