Relationship Marketing | Build Your Online Business

Many internet marketers are concerned about providing superior customer care in relation to their online business and this is a valid concern as building lasting relationships with customers is an integral part of doing business on the internet.

It is important to recognize that not everyone is going to follow you or hop on board with you. You probably wouldn’t want them to anyway. Most people on the internet are quite savvy so if it’s not “their” niche they aren’t going to get use from it; at the same time your time and resources could be spent focusing on people who are looking for and will benefit from that information you provide.

Understand Buying Behavior: It’s important to understand buying triggers and purchasing behavior.  People tend to buy from those they know, have established confidence in, and like. You can achieve all of these things with your customers without ever meeting them face to face. It just takes some time, email messages with a slightly personal tone, followed by trusting actions. Most people can connect with these, and will feel they know you, even if they have never heard your voice or seen more than a picture of you on an internet web page on their computer screen.

Valuable Information: In order to keep your customers happy and coming back to you– to be your raving fans– you must provide a consistent supply of valuable information relative to your niche in the form of e-books, articles and reports as well as video and audio sessions. It depends largely on what your customer base  needs.

Consistent Communication:  Encourage your website visitors and customers to come back often by offering a newsletter or free product for them if they sign up for further information from you. Offering quality resources makes it easier for even the most reluctant person to divulge their contact information to you thus enabling you to connect with them on a regular basis.  You can also use this means to determine what your customer needs from you so that you can fill the need.

Taking care of your prospects and customers is essential to keeping them engaged in your sales funnel.  They’ll appreciate the effort you put in to the service you are providing when they see something of good or even great quality offered on a consistent basis.  It’s what will keep them loyal to you, as well as have them recommend your site to their friends.

This is a guest post by Barbara Lopez of Brightfarm Introductions.  Barbara helped me to elevate my Elevator Pitch at networking events and 'round robin' situations.

What do you do with all of the business cards that you collect from networking functions and business meetings?  Do they stack up on your desk, while you try to determine what to do with them next?  That's what happens for most people.

I will be the first to admit that sometimes when things get hectic, I can accumulate stacks of cards, waiting for me to do something with them.  However, I do have a great organizing binder for housing them so that they don't take up precious desk space.

It's my pleasure to share some tips on how I organize and store my own collection of business cards, with a simple binder system.

I created a short and simple tutorial video which will tell you step by step exactly the supplies that you need, as well as how to organize your business cards.

Watch the tutorial video.

Be sure to catch the “blooper” at the end!

Or, if you'd rather just jump on this project, you can go straight to the blog page with written supply list and directions.

Whichever you choose to do, it's very important to do something with the business cards you collect at networking functions and in your daily travels.  You'll feel much more organized, and will enjoy having all of your contacts at your fingertips.

Happy Organizing!
Would you like to comment on this tip?  Give your feedback, questions or comments on the blog!

Barbara Lopez, “The Elevator Pitch Coach” with Brightfarm Introductions, helps business professionals introduce themselves with high impact.  Everything in business starts with an introduction.  If you're ready to learn how to introduce yourself and your business professionally and comfortably, visit Barbara at www.brightfarm.com.

As a work-at-home professional it is important to have a housecleaning schedule.  You have options: you can hire someone to do the cleaning for you, you can schedule specific times during the week to do it, or you can select one day each week to do your housecleaning. The goal should be to make the most effective use of your time and if paying someone to do it while you use your time to work on strategies in your business, then that's a great choice. Only you can make the final decision.

If your home office is well-organized, you have items that you use frequently placed together on your desk or within easy reach. Your cleaning supplies should be stored together for easy retrieval when you need them.

The kitchen is usually one of the areas of the home that is used most frequently. Keep utensils, dishes and the like that you use frequently together and work at cleaning up immediately after use. You do not need the feeling of guilt and stress knowing that it still needs to be cleaned every time you pass your messy kitchen to and from your home office. Just get it done immediately.

Multi-task when possible. If you're heading to a section of your home to do one task, think of what you could take to the room at the same time, saving you time and steps.  Implementing strategies in your business includes networking with other work-at-home women.  A great organization for work-at-home women is the AWHW.org

Time-management expert Mark Sanborn said, “Some things are worth doing well, some things are worth doing very well, and some things are just worth doing.” You decide.

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Yvonne Jones is a home-based Entrepreneur and Direct Sales Consultant who works with small business owners and entrepreneurs to build and maintain relationships with their clients through regular communication.  To learn more about how this can be done easily and effectively, visit her website at http://cardsuccesscircle.com.

She also partners with women to develop a skin care program to meet their specific needs. To learn more, visit her blog.