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Marketing your small business offline is essential to the success of your business.
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Start Your Online Business with a Written Business Plan

April 29, 2011 By: Yvonne A Jones Category: Uncategorized

“If you fail to plan, you plan to fail.”

The above quote may be regarded by some as a cliché, but it is also a very true statement.

You've decided to start your own online business and may fall into one of these categories:

  • You're brand new to starting a business
  • You're brand new to starting on online business
  • You have an offline business but want to build an online presence in order to attract more clients or customers

What You Have in Common

The common denominator  for all three groups is that in order to reach your goals and experience success, you must have a plan in writing Read the rest of this entry →

Use Twitter As a Valuable Business Tool

April 21, 2011 By: Yvonne A Jones Category: Social Media

Many small business owners and entrepreneurs have a negative view of Twitter and see it as a waste of time…but is it?

Your doubts and concerns are understandable unless you take the time to do your own research.  Initially, I also wondered how much good could be accomplished by ‘tweeting’ or sending a post that is 140 characters long.  In fact, I wondered what I would ever have to say that’s of value in only 140 characters.  So for a while I watched what others did.

Twitter is a segment of Social Media that can be a valuable business tool. It provides a medium for you to reach a wide audience in a brief, Read the rest of this entry →

Creating Your Own Information Product – Deciding on Your Format

April 18, 2011 By: Yvonne A Jones Category: Business - Entrepreneur

Making the decision to create your own information product yourself is one that requires careful thought.

Writing an eBook

If you are able to, you can create the product yourself.  Some people can write a 40-50 page eBook in a couple of days to a week, but others need much longer than that.

I’m currently writing my first information product for sale.  This is not my first information product as I’ve written several short or special reports as giveaways for opt-in lists.  However, I’m one of those mentioned in the previous paragraph who “need much longer than that.”  It does not, however, have to be that way.

If you’re not a fast writer or you don’t feel confident with your writing ability, you can always hire someone to write your Read the rest of this entry →