Relationship Marketing | Build Your Online Business

One of my readers recently pointed out to me that a post on my blog would be better optimized if I had used a particular title with specific keywords.  I saw that he was correct and thanked him but did not make the change since I’ve decided to write another post on that topic and can utilize his recommendation then.

The point is that in doing any type of business on the internet, one of the most important online marketing strategies to keep in mind is taking advantage of Search Engine Optimization (SEO).  SEO is very complex and I will not pretend to know and understand a great deal about it, but what I do know is that in order for your articles to be found by your target audience, you must know Read the rest of this entry →

When planning a journey it makes sense to map your route so that you save time and get the most rewards, perhaps a scenic route or one that allows you to visit friends along the way.

In Article Marketing there are different routes you could take to reach your destination, which is to bring your readers back to your home on the internet – your blog; but here are four points on your journey that can bring rewards quickly:

1.  Starting Point -  Your Blog: Some article marketers recommend writing your article first; however, I believe that it's better to start with the post on your blog.  This is what I do and recommend.  In my traffic post I highlighted several benefits of proceeding in this order.

2.  Second Stop – Social Media – Twitter:  There are different plug-ins available for WordPress blogs that allow your posts Read the rest of this entry →

As communication is the lifeblood of any relationship -business or personal- targeted traffic is the lifeblood of your business online.

Every part of your online business must be part of your strategic marketing plan.  It therefore means that for article marketing success, you must have a plan and a goal.  Your goal is to generate traffic to your website; your blog.

Your Plan

Rather than writing and sending directly to article directories, I recommend writing your article and posting it to your blog first. Even if you need to combine two posts or add an introduction and conclusion to your post to meet the desired length for the article directories, there are advantages to doing it this way:

1)  Your loyal readers and subscribers get to read firsthand what you've written.  They do this through Read the rest of this entry →