Relationship Marketing | Build Your Online Business

Today we continue to help Paula, a savvy, sharp businesswoman who has had a successful business offline for many years, determine why she has not completed a very important task necessary to launch her online business. We shared the points regarding fear of success, failure and completion with her and while she acknowledged she had some fears, she did not feel they were enough to paralyze her.

Could it be that even though Paula knows this activity needs to be done she has not wrapped her mind around that it needs to be given high priority?  The fact that it is on her “Most Important Things to Do” list means that it is important and in talking with Paula she recognizes that someone has to do it.  She also realizes that it is not something that should be assigned to someone else; it's something that she needs to do.  But what has happened everyday so far?  She has found something else to do in that time slot, which means that she has procrastinated each day and given something else priority.

If failure to set a high enough priority on the task is causing Paula to procrastinate, perhaps she could benefit from the following suggestions:

• Use positive affirmations, such as, “I am a competent, successful businesswoman who is capable of reaching my goals by setting priorities in my online business.”
• Use positive statements with a positive outcome. For example, “If I complete this task today I will be one steps closer to the goal of launching my online business,” NOT “If I don't do this task, I'll never launch my online business.”
• Reflect on the benefits of taking action now and future results.  It will be one more item that you can cross off your list and that will give you a feeling of accomplishment.

If Paula's procrastination is due to not setting priorities in her online business, what other recommendations or suggestions would you make to her?  Please share your thoughts in the “Comments” field.