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Article Marketing: Using Monthly Article Performance Summary to Track Your Progress

August 12, 2010 By: Yvonne A Jones Category: article marketing, Business - Entrepreneur

A report can can give you a clear overview of your progress.  It can show you where you are, where you’ve been, and help you to decide where you want to or need to go so you can set your goals accordingly.

I received my first Monthly Article Performance Summary  for July 2010 from and this came at the perfect time, since I’ve decided to re-focus on Article Marketing as part of my concentrated marketing strategy for the next 6 months.

Features of the Report:

1.            It shows: (i) number of live articles submitted over ‘lifetime’ and for July 2010;  (ii) article views for the month and over the lifetime; (iii) clicks delivered for the month and over the lifetime.

2.            It also shows the Top 3 Performing Articles (Lifetime) and Top 3 Performing Articles for July 2010.

3.            The summary also gives the keywords and key phrases used to find the articles

Why are these important?  Because they are indicators of what topics readers may be looking for in the niches I write for and which keywords I should focus on for future articles.  The report will also be a way to measure my progress.  For example I submitted only two articles during July.  Since my goal is to focus on Article Marketing at the end of August I should have at least 8 articles submitted; based on two per week.

You may have set a goal for yourself to improve in a particular area of your business (more…)

How to Use Article Marketing to Create a Responsive Opt-In E-Mail List

April 28, 2010 By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales

“The Money is in the List” is a popular expression among Internet Marketers and this is partially true.  Many successful Internet Marketers teach that it is essential to have a large list of prospects and Followers, Friends, or Connections on Social Media. However, it’s hardly likely that if you are just starting your online business you will immediately have a large list of followers, and while you do want to grow your opt-in e-mail list as quickly as possible, you should not be overly-concerned as there are also very successful Internet Marketers who do not have a very large list by comparison, but who make a substantial monthly income.  One of these is one of my mentors, Connie Ragen Green.  What makes the difference? Basically, it’s the quality of the list. A responsive list is what makes the difference.

Article writing and marketing can be used effectively to drive traffic to your web sites and build a very responsive list.  For article marketing to be effective, you must write and submit quality articles regularly to article directories. Your articles must provide very good information. When I first came online because of my love of writing, the first course I took was on Article Marketing and during the course it was stressed  that the higher your article volume, the higher all of your other numbers, including the number of people on your list, would be. In order to grow your responsive list quickly, it’s recommended that you work at submitting one article everyday. This may initially seem a daunting task and you may wonder where you could possibly find information to write one article per day. Hopefully, as part of your initial marketing plan you have already determined your niche; therefore your articles would be geared to providing content for the people in your niche. (more…)