Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Two Reasons Why Customer Follow-up is a Good Business Strategy

August 31, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Customer follow-up is an area that is important in any business, but is critical to anyone in any type of sales.

1.The Invisible Sign – Mary Kay Ash taught that she imagined that everyone wore an invisible sign around their neck that says “Make Me Feel Important.”  Isn’t this really true about ourselves even if we don’t readily admit it?  We know it has value because when we are made to feel special by someone else, and especially at a place where we spend our money, we remember it.

Business owners – entrepreneurs must promote ideas and implement strategies to ensure that each customer is made to feel special.  Ultimately each business owner has to determine which ideas (more…)

Customer Follow-up Essential for Building Relationships

April 18, 2010 By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Customers or clients are the lifeline of your business, whether it’s an online, offline, or combination of both.  Research indicates that it costs five times as much to acquire a new customer as it does to keep a current one; therefore  as a small business owner it is critical to implement strategies to retain customers and build relationships.   Here are 3 tips that highlight why customer follow-up is essential for all businesses, but especially small business.

1.  Builds Relationship:  Imagine that you purchased an item from two different small businesses like a jewelry store or a small women’s or men’s clothing boutique?  You  spent quite a large amount but you were happy with your purchases and while shopping you were pleased with the level of service you were given in the store.  A week later you received a personalized “Thank You” card from one of the businesses,that thanked you for your purchase and invited you to call with any questions of concerns.  The business may also have included a promotional offer for when you return to the store within a specified time-frame. You heard nothing from the other business!  Which of those two businesses are you likely to return to more quickly?  Which are you more likely to talk about to your friends?  The majority of us would prefer to revisit an establishment that followed-up with us and showed that they want to build a relationship with us. (more…)