Relationship Marketing | Build Your Online Business

Recently I was talking with a small business owner about become more visible online and we got to the topic of having a blog.  I got a negative reaction and wasn’t sure why, so I asked searching questions.   The reasons for the negative response became clear very quickly.  The business owner's concept of blogs was that blogs could not have any beneficial effect on her business since blogs are just logs or updates of what people do on a daily basis.

There are people who use blogs for that purpose, but large companies are now using blogs to reach their market and build an audience, gain online visibility, and promote their business.  This in itself should make anyone who underestimates the value of having a business blog stop and think.  If large companies are taking advantage of the benefits of having a blog, how much more can this benefit small business owners?

Here are five important reasons why blogging can enhance your business and should be part of your internet marketing strategies:

1.  Google and the other search engines love blogs.  Unlike static websites, blogs are updated frequently so that when (more…)