Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

How to Get Clicks on Your Affiliate Link Through the Know Like & Trust Factor

October 02, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business, Mindset

Sales has long been regarded as a numbers game because your success depends on selling small amounts to many persons or selling large amounts to a smaller number of people.

It would not be incorrect to conclude that marketing is also a numbers game, and this is especially true of Affiliate Marketing.  You also need large numbers of targeted prospects to see your offers and click on your affiliate link so you can make money online.  How does the Know, Like and Trust factor encourage others to click on your affiliate links?

It has often  been stated  that people do business with those whom they’ve come to know, like and trust.  So while Affiliate Marketing is great for beginners to internet marketing, you’ll become more successful as you build relationships over time.

An effective starting point is with a blog where you provide posts and articles that offer answers to questions and solutions to concerns your readers may have.  Through your posts, your readers will get to know you as your personality and authenticity are reflected in your writing style and quality.

Over time when your readers  see that you’re willing to provide valuable content for free, they are more apt to click on your affiliate links and purchase products through you.  This is because they now trust you that you would recommend only what you’ve personally used and got benefit from, or at the very least know the quality of previous work produced by the marketer you are an affiliate for.

How has the know, like and trust factor proven to be helpful in your online business?  Please share.

Guest Post: Remember Who You Are!

August 04, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

This is a guest post by Barbara Lopez, The Elevator Pitch Coach.  I like to say that Barbara elevated my elevator pitch as a Direct Sales Consultant so that I became much more effective at networking events.  I chose this article by Barbara because she wrote it so well that I did not need to, and it is so easy when you are new to internet marketing to want to try to be like the ‘gurus’ in order to cover the fact that you are relatively new.    The downside to this is that you would not be authentic and people can see through pretense.  Instead of building the know, like and trust factor this is more likely to alienate the very people you want to attract.

“There is only one you for all time. Fearlessly be yourself.” –Anonymous

Have you ever received some advice, but it didn’t really “click” or resonate with you until many years down the road? When I was a teenager, and I’d be getting ready to head out with my friends, as I’d get to the door to leave my father would always say, “Remember who you are!” At the time, as a naive yet typical teenager who thought she knew everything, I’d always think to myself that it was such a weird thing to say – of course I’d remember who I was! How could I forget? I know who I am! I’m Barbara!

It wasn’t until many years later, when I became an adult, that I really understood the meaning behind those words, “remember who you are”. I realized that my father wasn’t telling me to remember my NAME, but to remember who I am as a person. What he was trying to advise me at the time, very gently, was to remember who I am as a person, and to be true to it. That, no matter what activities I’d be up to that evening, no matter whose company I was spending time in, that it was important for me to be true to myself – and to not stray from that – ever.

As I’ve grown older, I think that is actually the best piece of advice I’ve ever received. It’s great advice for a teenager, but I’m also seeing how applying it to my adult self has done great things for me both personally and professionally.

Reflecting on this advice of “remember who you are” recently, I also realized this is SO important when making a first introduction. There are a few reasons for that; allow me to explain.

You are more relaxed. When meeting someone for the very first time, if you just remember to be yourself, you’ll automatically relax a bit and enjoy the introduction more. Plus, if you’re attending a networking function where you’re meeting a lot of people at once or giving your elevator pitch to an entire room of people, you’ll feel more at ease. (more…)