Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Local Marketing Online – Who Controls Your Business Website?

March 23, 2011 By: Yvonne A Jones Category: Local Marketing Online

Does your small business have a website?  If you do have a website, then you are ahead of many other local small businesses in your area.  But how much control do you have over your website? What type of website do you have? Is a static e-commerce site, one on which the content rarely changes?  Do you have the ability to make changes and updates regularly, or do you have to wait for your webmaster?

Having a website is essential for local marketing online, but for this to be effective there are four important points to keep in mind:

1)   Google and the other search engines love blogs because they are content-rich websites and the content is updated frequently.

2)   Management of search engine optimization, or optimizing each page on your website with keywords around your topic requires that you have a search-friendly (more…)