Relationship Marketing | Build Your Online Business

One of my readers recently asked why there was so much emphasis on keyword research when writing content for your blog.

To an experienced marketer this question may seem redundant, but my target market is for beginners or “Newbie Internet Marketers.”  I love questions like this because it was not too long ago that I did not understand the importance of doing keyword research, and even after I understood WHY, I did not understand HOW to do it effectively.  Let’s start at the beginning:

• What are keywords?

Keywords are words or phrases (often called long tail keywords) that people use to search for information online, in any niche.

• How will people find your information (your blog) using keywords?

Search engines use robots to crawl the internet 24/7.  While there are various search engines I’m going to focus on the largest of (more…)

One of my readers recently pointed out to me that a post on my blog would be better optimized if I had used a particular title with specific keywords.  I saw that he was correct and thanked him but did not make the change since I’ve decided to write another post on that topic and can utilize his recommendation then.

The point is that in doing any type of business on the internet, one of the most important online marketing strategies to keep in mind is taking advantage of Search Engine Optimization (SEO).  SEO is very complex and I will not pretend to know and understand a great deal about it, but what I do know is that in order for your articles to be found by your target audience, you must know (more…)