Relationship Marketing | Build Your Online Business

As a business owner there are some things that you are expected to have at all times.  As entrepreneurs with an online business it’s easy to forget simple, but effective strategies that can be incorporated in marketing your business offline.

If you attend a local networking event, what is one thing that you must have readily available?  If you’re traveling on an airplane, you start a conversation with someone and your online business is mentioned, what do you need to have?  If you’re in a book store or library doing research and you mention that what you’re researching has to do with your online business, what should be your next logical step?

Business Cards

I’m sure you already answered “business cards.”  I may be in the minority, but about a year ago that was an aha! moment for me during an online class.  I have a business card for just about everything I’m involved with offline, but at the time it never occurred to me to promote my online business offline by having (more…)

What portion of your time do you spend marketing your business?

“Marketing?  Why do I need to do marketing when I have an online business?”  If you said this to yourself, you are not alone.

When I started my online business I came from a corporate background and Direct Sales was my part-time fun job.  In my experience in the corporate world Marketing was a separate department, except for one job where I was required to submit editorials to high-end office furniture magazines, and track the progress of paid advertisements.

As a Skin Care and Image Consultant I was taught to offer my business cards or share information on my business with at least three persons every day – a form of marketing.  And it worked! But my online business…why?

Not having a schedule for marketing is a huge mistake or omission many of us who start an online business make.  In fact, this is not limited to online business.  Many small business owners who have a brick and mortar store, (more…)