Relationship Marketing | Build Your Online Business

For someone new to marketing on the internet it can be like taking a four-year old into a huge specialty candy store.  There is so much to see and so many appealing and delicious type of  candies for that child to choose from that she becomes overwhelmed! Imagine that the parent said, “Remember, you are only allowed to choose one.” A typical reaction in a whiny voice could be, “I don't know which one to choose!”

One of the things I struggled with and am still working on is to avoid clicking on emails with a really good subject line. Sometimes it's nothing new, perhaps an e-book with a catchy title.  I know I've heard the topic before, probably have something similar in a binder on my shelf or on my hard-drive, or may even be in a class on the topic, but natural curiosity impels me to take a look to see someone else's take on a topic.  I may open the document and just scan it.  Five or 10 minutes later I've learned nothing new, but that's five or 10 minutes lost.  That's time I could have spent doing something in and for my business.  One solution I've implemented is to unsubscribe from a number of lists. (more…)

Everyone will agree that it is important to have  a Mentor in order to succeed in your online business.  This is so because regardless of your education level, your field of learning, or whatever businesses you may be in or have had offline for many years, internet marketing is a whole new world with its own rules and parameters.

You may wonder why I speak of having a “responsive” mentor?  In general, a mentor is one who seeks to give guidance to his or her students.  There are many hundreds of persons online who seek to to just this…and they may have really valuable information to share.  They may also have proven that they know what they are talking about by the fact that they are making a 6-figure income online.  However, what about when you take one of their classes?  Are you able to contact them directly by e-mail?  Do they respond? Unless you are in an Inner Circle or a specific type of Mastermind it would be impractical to expect that you can have direct phone contact on a regular basis.

Do they promote you their student?  Turning that question around: Coaches, teachers, and leaders – do you promote your students or team members online?  Remember, everyone wears an invisible sign that says, “Make me feel important.”  Being others-focused encourages and builds loyalty.  It's a win-win situation for success in your online business to have a responsive mentor and to be a responsive mentor.

Your mindset is your mental attitude or disposition which affects the way you handle  situations that arise in your business.  Whether you market online on a full-time or part-time basis, you must have the correct mental attitude in order to experience success.  And the key to the correct
attitude is to treat what you’re doing as a  business rather than a hobby.  A hobby is something that you indulge in from time to time when the whim takes you, and you cannot afford to approach your internet marketing business in that way.

It's important for us as entrepreneurs to recognize that if we provide products or services, there are thousands more entrepreneurs providing the same types of products or services, so our mental attitude or disposition is what will determine how we handle a customer inquiry, a customer concern, any type of customer service issue.  Think about this for a moment:  by having an online business your market will be global.  Therefore, it means you could be dealing with persons in different time zones.  Would you be prepared to take a customer call at 2:00 a.m. your time zone?  Have you mentally prepared yourself for such an eventuality?  It would be interesting to hear how other online marketers have handled this situation when they had to take a customer service call at an ‘odd' time.

Keeping a positive mindset or mental attitude will allow you to deal with ‘inconveniences' when you are just getting started, knowing that how you handle these so-called inconveniences is the foundation that could lead to exponential growth in your business.  It seems to take a long time to build a good reputation online, one that allows people to know, like and trust you.  On the other hand that reputation could be lost in a flash if we fail to display a position mental attitude that supports growth in our online business.