Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Build Your List and Create Your Community

May 31, 2011 By: Yvonne A Jones Category: Customer Service

In a recent post my colleague, Lynn Brown of made some excellent points on building a list, including offering your subscribers something of value; follow-up with them on a regular basis; and build a relationship with the persons on your list.

From the foregoing it’s clear that as entrepreneurs and small business owners it’s important that you include building your list as part of your marketing strategies.

You are encouraged to have a Marketing Plan which includes blogging, audio blogging, article marketing, video marketing, teleseminars, etc. You implement these strategies so that more people will know what your marketing message is and get to know you. They will then want to join your list and become one of your subscribers.

Once you start building your list around a particular topic, it will be made up of people who have, as it were, raised their hand to say that they are interested in what you have to offer. They also are saying that they want to get to know you and perhaps get to like and trust you.

In building a relationship with your subscribers you have the opportunity to create your community around a given topic.

Customer satisfaction has always been an important part of by own businesses, because my customers’ response to any customer service that I engage in is how I measure my success in customer service.

Is customer service, customer care, and customer satisfaction important to you? Then I invite you to become a part of my Customer Service/Customer Satisfaction community over at I would love to hear and share you stories and experiences in this area. We will be pro-active and also highlight things that we should avoid . I will be inviting Guest Bloggers to share their thoughts on Customer Service/Customer Satisfaction. Please join me at and start receiving your 7-Day eCourse today.

Customer Appreciation: Do You Love the Customers You Have?

March 25, 2011 By: Yvonne A Jones Category: Customer Service

Almost everyday I receive a piece of correspondence in my mail with enticing offers for services.  I’m especially amazed at the wide-ranging offers I receive from one Service Provider in particular who’s been trying to woo me back or just woo me as a new customer.  This is the same company whose Customer Service Department I contacted several times over a three-month period in an effort to reduce my bill for a combination of three services.  The response was not positive so I took my business elsewhere.

It’s likely that almost everyone reading this has or know someone who has had a similar experience and it begs the question, “What are these companies thinking? “Have they not heard of customer appreciation?”  “Doesn’t customer loyalty mean anything to them?”  “How does it make you as a current (more…)

4 Reasons Why Customer Service is Critical to the Growth of your Business

October 04, 2010 By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Featured “Monday Writer” – Coach Jane Lee

Why should we care about our customers? It was only one product that they bought from us.  The reality is that the life-line of your business depends heavily on providing excellent customer service. The first interaction with the customer till the purchase of your service or product does not end. It’s not a one shot deal. Many internet marketers drop the ball when in comes to customer service. Do you follow up with your customers after the purchase and see what results they are getting? How often do you keep in touch with your prospects and customers?

Listed below are the 4 reasons why customer service is important.

1) Customers will buy again and again when you provide excellent customer service

2) People want to feel special and so does your customers.

3) Bad customer service- such as not returning calls or poor follow up. This can leave a negative impression and the customer will no longer purchase your product or service.

4) Prospects and customers will refer you to their friends and family if they have a positive buying experience with you.

Always keep your customers in mind by servicing and touching base with them on a regular basis. This will ensure repeat business for the years to come.

Good Selling!

Jane Lee

Coach Jane Lee teaches you “How to Authentically Sell with Confidence and Ease” to get more clients and increase sales. Follow her weekly show “Sales Success Mindset” on Blog Talk Radio.