Relationship Marketing | Build Your Online Business

Providing valuable content on your blog, the hub of your online activities, is not always easy.  Your goal should always be to provide a valuable source of information so that your readers will want to come back for more.

It’s easy to reason that since you’re not being paid for the information on your blog, it does not have to be of the highest quality.  Thinking that way would be a huge mistake.  Put yourself in your readers’ place.  Would you revisit a website where the information is of little or no value?

It is true that you are in business because we want to make money.  On the other hand, the interesting thing is that when you give your readers really valuable information, you are nurturing and building relationships so that when you have something for sale they will be more willing to purchase products from or through you.  They will have come to appreciate that you have their interests at heart and so you would recommend only products that are worthwhile and will be of  benefit  to them.

What are your thoughts on the topic?  Please share in the Comments section.

Relationship Marketing is defined on cecausa.com as a “marketing methodology by which a business establishes a relationship with their customers and stakeholders in order to foster customer loyalty and purchases over time.”

This simple, but straightforward definition captures the essence of why relationship marketing has to be an integral part of the strategies implemented by small and micro-businesses owned by soloentrepreneurs.  The goal should be to develop long-term relationships as it is over time that business owners will be able to continue to provide value, and as they provide value the often repeated factor – the know,like, and trust factor – will develop.

One of the essential aspects of relationship marketing is the retention of existing customers.  When you consider that it takes (more…)