Friday Success Tips

Many people recoil at the word “sales”, and may even say that they do not like sales. Yet, for the majority of people in business you are selling something unconsciously everyday because there is ‘Sales’ in a direct way and there is indirect sales.

If you are a coach, consultant or speaker, you are selling your services and yourself as well, because regardless how well you’re knowledgeable on a topic, people have to feel they resonate with you-with your personality-to want to take time to learn from you.  On the other hand, there are millions of people who overtly sell products and services online and offline.

In any type of sales situation you recognize the importance of communicating effectively so that you capture the attention of your audience of one or many at the outset, and be able to close the sale at the end of your presentation.

When you create a script or scripts to use as a template, this will be one of the finest business communication tools you can use (more…)

Keyword research is basically quite easy so that beginners can get a good grasp very quickly.

Like search engines mentioned in my previous post, there are many free keyword research tools, but my tool of choice is Google External Keyword Tool.  There’s no need to attempt to remember the URL.  It’s easier to just go to Google and type in Keyword Tool External and it will usually be the first result.

It makes sense to use the results from Google since Google is the most popular search engine at this time.

To confirm you are a real person you will need to verify the characters shown and from that point you can type in your keyword and being searching.  Note that searching this way will give you limited results. By logging in with your Gmail account or (more…)

One of my readers recently asked why there was so much emphasis on keyword research when writing content for your blog.

To an experienced marketer this question may seem redundant, but my target market is for beginners or “Newbie Internet Marketers.”  I love questions like this because it was not too long ago that I did not understand the importance of doing keyword research, and even after I understood WHY, I did not understand HOW to do it effectively.  Let’s start at the beginning:

• What are keywords?

Keywords are words or phrases (often called long tail keywords) that people use to search for information online, in any niche.

• How will people find your information (your blog) using keywords?

Search engines use robots to crawl the internet 24/7.  While there are various search engines I’m going to focus on the largest of (more…)