Every person who has an online business wants to get traffic to their website. There are many ways to do this using effective SEO strategies – some are paid while others are low cost SEO or even no-cost SEO. It follows that the foundation for getting traffic to your website rests on a well-optimized website so that it can be found by the search engines and receive high rankings.
Whether you’re just starting out, or if you’re on a shoestring budget, following are 3 effective SEO strategies that you can apply to your website to improve results.
1. Link exchanges
Link exchanges or linking to and from other web sites is a no-cost way to improve your website rankings. This can be done in various ways:
i) Contact the author or owner of the web site you want to have a link exchange with.
ii) Get high-ranking links from Article Directories like ezinearticles.com by submitting well-written articles that meet their standards. At the end of each article is a Resource Box of Bio where you can provide content that points back to your website.
iii) Write Press Releases and submit to sites that have a ‘Follow’ policy. Again you’ll want to link back to your website.
2. Write keyword rich articles
i) Writing truly informative and keyword rich articles is one surefire way to make your online business more visible than ever. You may write your own articles as recommended above, or you can get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact.
ii) Do research, if necessary, and write good quality content on your website, which should have a blog, that have your main keywords in them so they can be found through organic searches.
3. Domain Name
Another low-cost SEO strategy is an easy-to-recall domain name, which may be harder to find. Something sweet and short will prove to be very invaluable, but you may have to get creative and place another word at the end of your keyword rich domain. Sometimes it’s as easy as adding your city, other times it may take a little more creativity.
You will have to purchase the domain name, but you can get really affordable domains at http://yoursuccessbiz.com/domains.
Your goal should be to take advantage of effective SEO strategies that may involve low-cost SEO and no cost SEO to drive traffic to your website as much as possible so that your site can be found through organic searches.