Does your small business have a website? If you do have a website, then you are ahead of many other local small businesses in your area. But how much control do you have over your website? What type of website do you have? Is a static e-commerce site, one on which the content rarely changes? Do you have the ability to make changes and updates regularly, or do you have to wait for your webmaster?
Having a website is essential for local marketing online, but for this to be effective there are four important points to keep in mind:
1) Google and the other search engines love blogs because they are content-rich websites and the content is updated frequently.
2) Management of search engine optimization, or optimizing each page on your website with keywords around your topic requires that you have a search-friendly website and one that attracts customers and prospects. First your site will be found easily and second, your visitors will want to return again and again.
3) Being at the ‘mercy’ of your webmaster’s schedule to make updates is not an effective use of your time and money. Your goal should be to manage your website yourself, and be able to make basic changes yourself.
4) In view of the foregoing, your small business website should have a blog as the main focus or your hub. Although there are free blogging platforms available, I would strongly recommend that you have a hosted WordPress blog. The reasons are many, and will be discussed in another post.
In summary, it is important as part of your local marketing online to have a content-rich website for increased visibility, but your website should be one that you can update regularly and add new content. Using a WordPress hosted blog is a powerful portal to accomplish all of these goals.
You’re invited to visit http://yvonneajonesseo.com to request a copy of my Special Report on “Steps… to Increase Visibility and Attract New Customers and Clients.”