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Business Blogging Success – Put Another Log On The Fire

October 25, 2010 By: Yvonne A Jones Category: Business - Entrepreneur, Mindset

Featured “Monday Writer” – Melanie Kissell

This week I received a fabulous and totally unexpected surprise in my inbox – not the typical kind of mail I’m accustomed to weeding through every day.

Sheri Kaye Hoff of Life Is Joyful invited me to be a presenter in her Fall Success Summit.  Welcomed opportunities like this don’t come down the pike every day!

Now please don’t run away – this is not a pitchfest.

This is a prime example of what can happen when you understand how your business blog can bring you the successful results you’re looking for.

The biggest goal for business blogging is never give up – keep blogging!

We all want to be successful at what we do, but we must remember that to have a successful online presence takes time, as well as a considerable amount of energy, determination, and passion.  A willy-nilly approach will lead you straight down Disappointment Avenue.

So what’s the big secret to business blogging success?

Simple – Just keep adding logs to the fire.

Not only do you need to keep the embers burning with your target audience and your loyal readers, you need to make a heart-centered, conscious effort to connect with other bloggers.

Establish a “core” of bloggers in your niche or industry and start building community.

Just do it!  It works.

Read their posts, leave worthwhile and valuable comments, subscribe to their RSS or opt in to receive their freebie offer, invite them to be a guest blogger, follow them on social media venues, brainstorm with them, link to their posts when possible, and ask what you can do to help them.

In other words, to keep the fire burning …

“Engagement” and “Interaction” with the authors of blogs in your area of expertise and what you’re passionate about are the two best strategies for business blogging success.

If you’re interested, here’s a Free Blogging Tips E-book by James King.  I am not affiliated with James in any way and there’s NO opt in required.  I just happen to think he’s got some doggone good advice that can help you enjoy more positive and long lasting results with your blog.

Melanie Kissell

“Attending to your personal survival as a woman entrepreneur”

Melanie shares blogging tips and budget-friendly marketing strategies with tenacious and passionate women entrepreneurs who are short on time, exhausted, and tapped out financially. Stop by and knock on her door at Solo Mompreneur.

12 Comments to “Business Blogging Success – Put Another Log On The Fire”

  1. Melanie,

    What a great post! You added your own spin to the need for blogging and conjured up images that make us see the need to continue adding logs to our blogging fire and do so on a regular basis.

    I love that suggestion to develop a “core” of bloggers. It truly works and we are all like partners for each other and sometimes like virtual extended families.

    Thanks for being my Guest Blogger in the “Monday Writer” series.

    P.S. Congratulations! on being invited to be a presenter at the Fall Summit! That’s fantastic!

  2. Sheila Atwood says:

    Love the analogy of creating a successful online presence by adding logs to the fire. It does take constant tending and learning.

    The James King book is wonderful! My favorite part is where he states that blogging is the opportunity to learn new skills. And just when I was complaining about having to learn something new.

    Best get back to those opportunities. Thanks Melanie.

  3. Ha,Ha, Sheila. Isn’t that our constant complaint and yet we can resist learning something new that we know we can use in our business. I downloaded the book but haven’t read it yet but thanks for sharing the little tit bit. My curiosity is more aroused to see what other insights he offers.

  4. Melanie Kissell says:

    Yvonne and Sheila – So glad you found some value in this post and the blogging tips e-book from James King.

    I’ll have to admit that participating in the past four blogging challenges has really opened my eyes (BIGTIME) to the importance of connecting with other bloggers – adding those logs to the fire. Blogging communities, in general, are very appealing to me since bloggers seem to have an open arms philosophy, camaraderie, and a spirit of generosity. Hard to find those qualities anywhere else on the net!

    Let’s keep the embers burning 🙂

    P.S. Thanks so much, Yvonne, for inviting me to be your guest author today. It’s been fun!

  5. Melanie

    Sometimes you don’t know if your logs are adding the necessary fuel to the fire to make it burn brightly. Often the fire seems to smolder for a long time… then Boom, the fire is a blaze. I have to remind myself of that every once in a while.

    It’s nice that adding logs to your fire has paid off for you by having someone ask you to participate in a Summit. You’re fire can’t help but burn brightly because you are such a great support to so many folks.

  6. I second that, Kathy. I am constantly amazed that Melanie does not sit around eating bonbons; she’s a very busy person, and yet makes the time to be a wonderful supporter and encourager for so many of us. Thanks, Melanie.

    The same goes for you and Sheila, Kathy. Is it any wonder I’ve asked for adoption status?

  7. Melanie Kissell says:

    Aw, shucks – you ladies are making me *blush*.

    And sorry Yvonne, you cannot adopt Sheila and Kathy. I’ve already filed the appropriate papers to adopt them myself. 🙂

    I know exactly what you mean, Kathy. But it’s uncanny sometimes how the blogosphere works. Just when the fire is about to go out, a fellow blogger comes along and ignites a big spark! Just like Yvonne did when she asked me to take a seat on her blog today. Thanks for throwing that log on my fire, Yvonne!

  8. You are so RIGHT! Just keep on keeping on. Even when you think it’s not productive. Congrats on the awesome opportunity to present! You will be fabulous! You ARE a spark in the blogging world 🙂

  9. Melanie Kissell says:

    Thanks, Martha! Your vote of confidence and words of encouragement have definitely added logs to the fire. 🙂

  10. Tena Cordas says:

    A round of applause for your post.Really looking forward to read more. Really Cool.

  11. Thanks for your comments, Tena:) We appreciate when our readers enjoy posts by my Guest Bloggers and myself. Is there any question we can answer for you or topic you’d like to see discussed? Yvonne

  12. Melanie Kissell says:

    Really appreciate the applause, Tena – I can hear it from where I’m sitting! 🙂

    Yvonne always has a nice variety of posts surrounding how to have success online and I was thrilled when she asked me to share her space for a day.

    Don’t forget to swing by again soon,


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