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Article Marketing Success through Web Content Mining

October 21, 2010 By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Recently someone communicated to me that he felt Article Marketing was not an effective marketing strategy for online marketers.  How about for those of us who are in Direct Sales?  Do you feel that Article Marketing can be an effective part of your marketing strategy?

It’s important to keep in mind that regardless of what type of business you’re in, as long as you are marketing on the Internet there are four basic things that all businesses need:

1.  Content Creation: This is the only way people will get to know what you do and what you have to offer.  Your blog should be your main home for your content.

2.  Traffic:  Traffic or readers are essential to our business.  We want to invite and encourage visitors to our website to read and comment on our posts.  At the same time we want to return the compliment by commenting on the blogs of fellow bloggers.

3.  List Building:  This takes traffic a step further because it’s a way to capture this traffic so that we can build a relationship with them and market to them.

4.  Product Creation: The goal for which everyone who markets online should strive is to create your own product.  If you are in Direct Sales, you realize that this means your own product, and not one that the company you market for produces.

All of the four basic needs mentioned above can be met through Article Marketing.  Let’s look at the first need:  Content Creation.

As noted previously your blog should be your main home or hub on the Internet.  Every time you write a blog post, you are creating content.  Since it’s difficult to be all things to everyone, the recommendation for online marketers is to narrow your market or have a focused audience or niche.

The content you provide may revolve around a particular service your offer to a specific niche.  If you are in Direct Sales, your content may be about customer service, what sets you apart from others who are marketing the same product, and relationship building. As an internet marketer you have many options, but you may choose to focus on two or three aspects of internet marketing.

If you write well-researched posts that help to inform or solve problems your readers may have, those posts can be re-purposed into articles.  Your writing style on your blog may be short, concise posts but you can still use these for articles by expanding on the information and converting them into articles, which you can submit to article directories.  Another option is to combine two posts on the same topic and submit as one article.  in this was you are mining your web content and expanding your reach to a larger audience.

Would you like to learn how to write articles quickly and effectively?  My Mentor, Connie Ragen Green has written over 1,000 articles and is offering a free report on “How to Write A Keyword Targeted Article.”  Visit to claim your free report today.

Article Marketing success is possible through various other strategies, which will be discussed further.  What is your view of Article Marketing with specific reference to content creation?

3 Comments to “Article Marketing Success through Web Content Mining”

  1. Melanie Kissell says:

    I really hesitated to comment on this one, Yvonne, only because I’m not an article marketer (well, not yet). All of the creative energy and effort I put into writing lands on the hub of my business – my blog.

    Yes, yes, yes! To market your business online, you’ve GOT to produce content. No question about it. And your content can even be in the form of videos or podcasts!

    I view article marketing as one of MANY strategies you can use to get the word out about your brand, your business, and your products, programs, or services.

    I may start turning some of my blog posts into articles and submit them to article directories – as soon as the clock on the wall hands me over some time! 🙂

  2. I can understand how you feel, Melanie, because it’s sometimes hard to comment on something you’re not doing, but I’m glad you did.

    For one thing your comment told me that you read the post, and secondly, you recognize that this is another strategy that can expand your reach.

    Most importantly, you ‘may start turning some of your blog posts into articles..’ Just focus on one directory to start. I still focus on ezinearticles and just one other at the moment. My goal is to train an assistant to submit to other directories in the near future.

  3. Melanie Kissell says:

    Hey Yvonne ~

    I published some articles at Ezine Articles some time ago and I’ve had an account there … forever. I just haven’t focused on articles as a marketing platform. I can only weave in so many online marketing tasks in a day while maintaining my offline careers.

    Darn that clock! 🙂

    Happy to know you’re considering getting an assistant. Good for you! Having someone to delegate some of your business-building activities to will be a huge blessing.


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