Relationship Marketing | Build Your Online Business

In a recent post my colleague, Lynn Brown of LearnIt2EarnitWithLynn.com made some excellent points on building a list, including offering your subscribers something of value; follow-up with them on a regular basis; and build a relationship with the persons on your list.

From the foregoing it's clear that as entrepreneurs and small business owners it's important that you include building your list as part of your marketing strategies.

You are encouraged to have a Marketing Plan which includes blogging, audio blogging, article marketing, video marketing, teleseminars, etc. You implement these strategies so that more people will know what your marketing message is and get to know you. They will then want to join your list and become one of your subscribers.

Once you start building your list around a particular topic, it will be made up of people who have, as it were, raised their hand to say that they are interested in what you have to offer. They also are saying that they want to get to know you and perhaps get to like and trust you.

In building a relationship with your subscribers you have the opportunity to create your community around a given topic.

Customer satisfaction has always been an important part of by own businesses, because my customers' response to any customer service that I engage in is how I measure my success in customer service.

Is customer service, customer care, and customer satisfaction important to you? Then I invite you to become a part of my Customer Service/Customer Satisfaction community over at http://qualitycustomersatisfaction.com. I would love to hear and share you stories and experiences in this area. We will be pro-active and also highlight things that we should avoid . I will be inviting Guest Bloggers to share their thoughts on Customer Service/Customer Satisfaction. Please join me at http://qualitycustomersatisfaction.com and start receiving your 7-Day eCourse today.

Providing superior customer service in your online business is essential to building lasting relationships with customers and clients.  It is an integral part of doing business on the internet.  Note that even if you do not have a product and are not yet providing a service other than writing a very informative blog, consider your visitors as your customers or clients.

Understand What the Customer Wants: It’s important to understand buying triggers and purchasing behavior.   I love to share products that I've found valuable with others.  These (more…)

Almost everyday I receive a piece of correspondence in my mail with enticing offers for services.  I'm especially amazed at the wide-ranging offers I receive from one Service Provider in particular who's been trying to woo me back or just woo me as a new customer.  This is the same company whose Customer Service Department I contacted several times over a three-month period in an effort to reduce my bill for a combination of three services.  The response was not positive so I took my business elsewhere.

It's likely that almost everyone reading this has or know someone who has had a similar experience and it begs the question, “What are these companies thinking? “Have they not heard of customer appreciation?”  “Doesn't customer loyalty mean anything to them?”  “How does it make you as a current (more…)