Almost everyday I receive a piece of correspondence in my mail with enticing offers for services. I'm especially amazed at the wide-ranging offers I receive from one Service Provider in particular who's been trying to woo me back or just woo me as a new customer. This is the same company whose Customer Service Department I contacted several times over a three-month period in an effort to reduce my bill for a combination of three services. The response was not positive so I took my business elsewhere.
It's likely that almost everyone reading this has or know someone who has had a similar experience and it begs the question, “What are these companies thinking? “Have they not heard of customer appreciation?” “Doesn't customer loyalty mean anything to them?” “How does it make you as a current Read the rest of this entry →
Does your small business have a website? If you do have a website, then you are ahead of many other local small businesses in your area. But how much control do you have over your website? What type of website do you have? Is a static e-commerce site, one on which the content rarely changes? Do you have the ability to make changes and updates regularly, or do you have to wait for your webmaster?
Having a website is essential for local marketing online, but for this to be effective there are four important points to keep in mind:
1)Â Â Google and the other search engines love blogs because they are content-rich websites and the content is updated frequently.
2)Â Â Management of search engine optimization, or optimizing each page on your website with keywords around your topic requires that you have a search-friendly Read the rest of this entry →
Blogging is a must if you are in business online, whether you are in a niche like affiliate marketing, copy-writing, or any of the internet marketing niches.
Blogging is a must if you have an offline business, like a pool service or pest control; are a chiropractor or dentist; or the owner of a brick and mortar store, but your goal is to increase your visibility by building an online presence.
What is a Blog?
Wikipedia, the online encyclopedia, defines a blog as “a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other materials, such as graphics or video.â€
A blog is meant to have the ease of use similar to using a word processor application on your computer. Unlike e-commerce websites that take hours Read the rest of this entry →
Almost everyday I receive a piece of correspondence in my mail with enticing offers for services. I'm especially amazed at the wide-ranging offers I receive from one Service Provider in particular who's been trying to woo me back or just woo me as a new customer. This is the same company whose Customer Service Department I contacted several times over a three-month period in an effort to reduce my bill for a combination of three services. The response was not positive so I took my business elsewhere.
