Building an online business takes work and a lot of that work will be devoted to providing your readers with great content.  The first place will always be your blog, but if you have a newsletter or ezine, that's another place where you will always need good quality information.

Write Your Own Article

The term ‘article’ also applies to your posts because you will always way to post to your blog first and then submit these articles to your favorite article directory or directories.  This is the best method as it helps you to establish your credibility and become know as an expert on your topic.  However, it’s not the only way and it’s not always possible to write your own article.

Guest Bloggers

I love to have Guest Bloggers write posts for my blog.  Each one of us has a different writing style and can see one topic from different angles and since the visitors who read my blog are all different, I feel it’s great to offer them this variety.  It also encourages a spirit of community Read the rest of this entry →

Friday Success Tips

“Honesty is the cornerstone of all success, without which confidence and ability to perform shall cease to exist.“ Mary Kay Ash

There are no shortcuts to building trust.  Trust is cultivated and developed over time based on mutual experiences.  However, it can take just one action for that trust to be lost.  This is true in just about any type of relationship: romantic, family, friendship, or business.

Many persons have become disillusioned with large corporations.  John Gerzema of Young & Rubicam’s, a New York advertising firm noted that trust in brands has plummeted over the past five years and added, “People stopped trusting all kinds of companies.”  Most of us as entrepreneurs have a company of one – we are the company and it’s imperative that we are known by our customers and peers to be honest and dependable.  This will go a far way in keeping us in business.

What are some ways entrepreneurs can build trust with their customers and encourage customer loyalty?

1.            Get to Know Your Customers: Find ways to make every customer or client feel special.  Keep good records and include Read the rest of this entry →

Search Engine Optimization is a huge topic and there is a great deal of information available on the internet.  Keyword research is only a part of the entire package, yet for someone who is just starting a blog or article writing, understanding the basics of keyword research is enough to get started.

Today’s post is the third and final (for now) on the topic of keyword research.  As I delve deeper into the topic and learn and apply more, I will share that information.  The first post referred to was on basic keyword research and the second was on how to do keyword research.

Your goal in doing keyword research should therefore be to find and compile a list of keywords, keyword phrases or long tail keywords that have the following characteristics:

1)            A reasonable number of searches each month.  Keep in mind that while you want to used words that people are looking for Read the rest of this entry →