Relationship Marketing | Build Your Online Business

This may seem like a silly question because if someone does not know how to do a job it should be easy to correct it my asking someone else for information.  Shouldn't it?  Perhaps. This is our 4th and final in the series to help Paula and she will have to confirm if this is what has been holding her back in launching her online business.

Does the idea seem far-fetched that a sharp, savvy and successful (offline) businesswoman would allow her lack of knowledge in a particular area to cause her to procrastinate?  For someone who is successful in other areas the idea that they are not able to master everything perfectly could become a motivational block.  Pride for one could prevent her from recognizing that she needs help, or even worse to admit to herself that she needs help.  Subconsciously this results in avoidance or even developing an aversion for the task. (more…)

We are on our third article to try to assist Paula in determining why she has allowed procrastination in  one important task to stall the launch of her online business.  We were first introduced to Paula when we considered that her fears may be holding her back.  She admitted that while she had some fears they were not strong enough to paralyze her so we suggested that she may not be assigning the task the high priority it deserved.  Today we consider the possibility that Paula could be procrastinating due to a lack of commitment to her online business.

Paula's record of success offline is well-recognized and is evidenced by the fact that she sometimes has appointments booked up to two months in advance with her clients.  Does Paula really want to start an online business or is she just following a trend?  An online business is a business like any other and must be treated as such for it to be successful.  It demands time, energy, and money.  While an online business may be started with a small budget, a budget is still required to take care of basic start-up costs as well as monthly costs, regardless of how minimal. (more…)