Relationship Marketing | Build Your Online Business

Every person who has an online business wants to get traffic to their website. There are many ways to do this using effective SEO strategies – some are paid while others are low cost SEO or even no-cost SEO.  It follows that the foundation for getting traffic to your website rests on a well-optimized website so that it can be found by the search engines and receive high rankings.

Whether you’re just starting out, or if you’re on a shoestring budget, following are 3 effective SEO strategies that you can apply to your website to improve results.

1. Link exchanges

Link exchanges or linking to and from other web sites is a no-cost way to improve your website rankings. This can be done in various ways:

i) Contact the author or owner of the web site you want to have a link exchange with.

ii) Get high-ranking links from Article Directories like ezinearticles.com by submitting well-written articles that meet their (more…)

Search Engine Optimization is a huge topic and there is a great deal of information available on the internet.  Keyword research is only a part of the entire package, yet for someone who is just starting a blog or article writing, understanding the basics of keyword research is enough to get started.

Today’s post is the third and final (for now) on the topic of keyword research.  As I delve deeper into the topic and learn and apply more, I will share that information.  The first post referred to was on basic keyword research and the second was on how to do keyword research.

Your goal in doing keyword research should therefore be to find and compile a list of keywords, keyword phrases or long tail keywords that have the following characteristics:

1)            A reasonable number of searches each month.  Keep in mind that while you want to used words that people are looking for (more…)

Keyword research is basically quite easy so that beginners can get a good grasp very quickly.

Like search engines mentioned in my previous post, there are many free keyword research tools, but my tool of choice is Google External Keyword Tool.  There’s no need to attempt to remember the URL.  It’s easier to just go to Google and type in Keyword Tool External and it will usually be the first result.

It makes sense to use the results from Google since Google is the most popular search engine at this time.

To confirm you are a real person you will need to verify the characters shown and from that point you can type in your keyword and being searching.  Note that searching this way will give you limited results. By logging in with your Gmail account or (more…)