Relationship Marketing | Build Your Online Business

Recently I was talking with a small business owner about become more visible online and we got to the topic of having a blog.  I got a negative reaction and wasn’t sure why, so I asked searching questions.   The reasons for the negative response became clear very quickly.  The business owner's concept of blogs was that blogs could not have any beneficial effect on her business since blogs are just logs or updates of what people do on a daily basis.

There are people who use blogs for that purpose, but large companies are now using blogs to reach their market and build an audience, gain online visibility, and promote their business.  This in itself should make anyone who underestimates the value of having a business blog stop and think.  If large companies are taking advantage of the benefits of having a blog, how much more can this benefit small business owners?

Here are five important reasons why blogging can enhance your business and should be part of your internet marketing strategies:

1.  Google and the other search engines love blogs.  Unlike static websites, blogs are updated frequently so that when (more…)

I’ve always been fascinated by the Atlantic salmon’s inherent ability to swim upstream, and as I thought about the complexities involved in achieving online business success, I realized that there are lessons we can learn from the Atlantic Salmon.

What are some of these lessons we can take away and apply to ourselves in our online business?

1.  Fact: The Atlantic salmon spawns in fresh water but spends much of it’s life in the salty waters of the ocean.

Lesson: As business owners we have to be adaptable.  We may start small and wade into shallow waters, but as we grow we may make decisions (more…)

Dale Carnegie is quoted as saying that “most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all!”

There is a great deal of truth in that statement, and a long line of people in history to prove it.  People who were told that they should give up; people who were told that they would or could never achieve a goal; people who experienced tremendous setbacks.  What they all have in common is that they never gave in; they never gave up; and they remained motivated to pursue their goals despite the naysayers.

Two persons of different generations who displayed tremendous self-motivation and experienced both personal reward and recognition (more…)