There are many tools available to internet users, and Adsense can be a powerful tool to increase revenue, if it is done properly. I recently read where one marketer said that ‘Adsense is for lazy people.’ Nothing could be farther from the truth! Work is involved in setting up these sites. Your site must have good content, your title and content must be keyword rich, and you must position your ads correctly.
1. Good Content : There is a plethora of information available on the internet and people have no time or need to read useless information. If you want to keep your readers reading through to the end of the post or article, it’s important that you provide them with content on the topic of your choice that they can use to solve a problem or bring them the desired results.
You may already have a wealth of knowledge on the topic; share that information without holding back. This increases your credibility and establishes you as an expert in your niche. People will want to read your posts. If your information is limited, do research so that you can meet this criterion.
Keyword Rich Title and Content: Keyword research is extremely important for your posts to be found by the search engines. A keyword-rich title is the first step in this direction, but it must also be a title that attracts your readers.
Your content must also be keyword-rich, so it’s important to do keyword research. It’s also important to remember that you’re basically writing for both humans and robots. Humans to enjoy and benefit from your information, and robots to crawl and find the keywords they’re looking for so that your posts can rank highly in the search engines.
3. Ads Positioning: The recommended area for positioning ads is upper left. I have not done any research to see if this is scientifically correct, but research indicates that this is the preferred location to achieve maximum results. On a base level it makes sense as we read from left to right, and so our eyes go to the top of the page and to the left first. Regardless of the reasoning behind it, this is the location that has proven to be most effective for Google Adsense positioning.
Conclusion : You are hardly likely to get rich in a short time from Adsense sites, but as one of my favorite marketers said, they create ‘popcorn money.’ Money pops up from different places without your having to do consistent work, and it’s a way to increase revenue. Think of your online business as a huge farm where the farmer plants different types of crops that bear fruit or mature at different times. Your Adsense sites will be another type of ‘plant’ that will produce fruit in your online business.
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