One of my readers recently pointed out to me that a post on my blog would be better optimized if I had used a particular title with specific keywords. I saw that he was correct and thanked him but did not make the change since I’ve decided to write another post on that topic and can utilize his recommendation then.
The point is that in doing any type of business on the internet, one of the most important online marketing strategies to keep in mind is taking advantage of Search Engine Optimization (SEO). SEO is very complex and I will not pretend to know and understand a great deal about it, but what I do know is that in order for your articles to be found by your target audience, you must know the keywords and long-tail keywords that your target audience is using to search for information.
What’s the advantage of using long-tail keyword phrases? Wordtracker provides a very clear explanation at http://www.wordtracker.com/academy/three-good-reasons-to-target-long-tail-keywords/.
When you use keywords in your articles, these are usually the general words that your readers use to find your information. On the other hand, when you use long-tail keywords to optimize your article, the readers who find you will be of a much more targeted audience. For one thing your audience will be smaller but for another, these are people who are more likely to increase your conversion by following up on the offer in your Resource Box. That offer may be a Special Report on your Landing Page or it may be to an affiliate product.