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Starting An Internet Business: Should You Create Your Own Product?

By: Yvonne A Jones Category: affiliate marketing, Business - Home-Based Business

Starting an internet business can be confusing and challenging.  As a beginner doing research on how to proceed you will frequently see the statement that to be successful on the internet, you must create your own product.

Creating your own product is a goal that all internet marketers should strive for.  But, is this the best starting point for a beginner or ‘newbie’ to internet marketing?

Pros:

  • Your first product will likely be a free report, but you may also create an  ebook for sale. Digital products are the most popular products to create.
  • A well-written ebook will give the author expert status and sales; the author can become well-known quickly, allows for Joint Venture opportunities.
  • The reader is able to download the ebook immediately. Solid information on a specific topic in provided in one place; one document.

Cons:

  • A well-written ebook may take several weeks or even months to complete research and writing.
  • Being new in starting your internet business you may be relatively unknown so you may not be perceived as an expert who can provide information that people may want to buy.
  • Lack of experience in marketing online so as to promote your product effectively and implement systems for payment.

Of course there are always exceptions, as someone may already be a successful writer or have offline marketing experience that allows him/her to transition more quickly into their internet business and produce a 25-30 page or more ebook very quickly.

If creating your own product may not be the best starting point in your internet business, what are your options?  My Mentor, Connie Ragen Green has often said that Affiliate Marketing was what she started with when she started her business online, and Affiliate Marketing is responsible for approximately 50% of her income today.  I was a student in Connie’s 1st Affiliate Marketing class earlier this year and am allowed to attend her new session, which she’s teaching again.  Connie is an expert at teaching Affiliate Marketing as she has become a Super-Affiliate. It’s not too late to join Connie’s class today.  This is the last time she will be offering this class in 2010. Click here to learn more.

2 Comments to “Starting An Internet Business: Should You Create Your Own Product?”


  1. For a beginner, it’s probably best to get your business off the ground by promoting affiliate products. However, as you move along.. having your own products is nice because you don’t share the fee and you can start your own affiliate army.

    Having a good balance of affiliate products and your own is wise…. the best of both worlds.

    1
  2. Agree with you totally, Kathy. Balance as we grow is the key.

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