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Article Marketing Secrets: Is Article Marketing Research Really That Important?

January 28, 2011 By: Yvonne A Jones Category: article marketing

In my previous post the importance of your keyword as the main ingredient of your article was emphasized, as well as using long tail keywords to reach your target market.

It took me quite some time hearing the same thing several times to understand how valuable it is to use keywords.  Implementing some of these strategies has resulted in my articles being reprinted in different places, based on the Google alerts I receive.

One could reasonably ask, “How much research do I really need to do, and is it that really important?”  Without a doubt, spending time to do article marketing research is most valuable because failure to do so will mean that you could write tons of articles everyday with valuable content and no one would see them and benefit from your hard work.

1)  Secrets to Keyword Research – Tools To Use :

There are various tools available online to do extensive keyword research.  Three of the most popular are: Google Keyword Tool External, Wordtracker , and the Keyword Research module of Market Sumari.

The tool I most frequently use is Google Keyword Tool External as it not only provides specific results, but also suggests related terms, which can help in creating new information products and reaching new markets.

2)  Secrets to Using Keyword Research Effectively:

  • Incorporate keywords into your article
  • When you write your Article Summary, make sure to include your main keyword
  • Include supporting keywords in your Article Summary or Article Description.  This will help search engines to index your articles properly and boost your search engine rankings.
  • Be aware of the rules on keyword density for the various article directories that you make submission to.  Many directories stipulate that the keyword density should not exceed 1.5 percent; that is, your keywords should not be used more than 1.5 times per 100 words.
  • Caution: Do not focus so intently on keyword density that it ‘strangles’ the free flow of your article.

Your title is critical to the success of your article.  How can you use the article marketing research secrets in selecting a title to make sure that your article is read?  We’ll discuss that in the next post.

5 Comments to “Article Marketing Secrets: Is Article Marketing Research Really That Important?”

  1. I’m so relieved that “Comments” are on and hope the problem has corrected itself. Comments were “off” on my previous post, and I’d not made any changes and could not find the problem.

    Thanks to everyone who leaves a comment. I appreciate each and every one of you.


  2. Sheila Atwood says:


    I think I was lucky and learned the importance of using keyword early on. I am so fast at doing searches now. It is a game to see if I can make page 1 for keywords I am going after.

    I am considering Market Samurai. It does have some advance search information. It is one of the number one tools people brag about.

  3. Mike Paetzold says:

    Keyword research makes or breaks your article marketing efforts. Personally I have been using Market Samurai for quite a while not because it is better that the Google keyword tool for initial research but for some of the modules that go beyond that portion for tracking your results.

  4. Mike, I’m honored that you stopped by and added to the discussion as I’ve been one of your subscribers for more than a year and love your work. I’ve been researching the value of purchasing the full version of Market Sumari and your feedback and recommendation has helped. Thank you.

  5. Yes, learning the importance is key and some of us take longer to learn, Sheila 🙂 but I believe it’s finally sunk in for me.

    I’m thinking of getting the full version of Market Sumarai but since I just purchased Jim Edwards’ Instant WordPress Traffic, which has modules on getting your page ranked quickly, I’ll focus there for now, but Market Sumarai is clearly an effective resource.


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