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Article Body Top Priority

In your article title and again in your introduction you made a promise to your readers.  You told them that they would be given the answer to a question, or you made a promise to give them more information on a given topic.

Your top priority is to make sure that you follow through and keep your promise.  For example, if you promised the reader “5 Tips for The Best Caribbean Vacation,” you must deliver those five tips.  No amount of additional information is going to compensate for what your reader is expecting to learn from your article.

Failure to do so will result in disappointment to your readers, (more…)

In my previous posts in the Article Marketing Secrets series we covered the keyword, and the importance of taking time to do research.  We also considered what the goal of your article title should be and how to achieve that goal.

Today we’re moving on to the Article Body, but first we’ll focus on the Introduction. You may wonder why  that’s necessary since the introduction is a part of the body.

The main reason is: Now that you’ve grabbed your reader’s attention with your dynamic title you want to hold his or her attention! For convenience, I'll just use ‘her or she.'  Here are three ways you can can write a good introduction that (more…)

Have you ever gone to your local supermarket with no thought of shopping for magazines, but as you stand in the checkout line you reach for one or two magazines and adding them to your purchases?  Why?  For the most part your attention was caught by an interest-arousing title, you were intrigued and wanted to read more.

The most important part of any article is the title.  This is because although you may have lots of valuable information to share, your potential readers will usually spend only a few seconds glancing at the title before making the decision to continue reading or to move on.  This means that if your title does not grab their attention, you’ve lost them for good.

Secrets to Great Article Titles:

1.            It must arouse the reader’s interest and grab their attention.  A good way to do that is to involve your reader.  For example: (more…)