Relationship Marketing | Build Your Online Business

The headline reads, “Smiles Can Ease Stress at the Office.” The article was written by syndicated columnist, Michelle Singletary, and in it she mentioned the number of businesses that were laying off staff and closing locations leaving those employees who kept their jobs to shoulder more responsibility.  She noted that this added more stress to the employees who remained.

In the article Michelle also reviewed a book that focused on the the need for levity in the workplace. The book highlighted the need for employers to create a fun and light atmosphere on the job and incorporate these in emails, memos, voice mails, meetings, and training sessions.

As I read the article I thought of how this article could be applied to entrepreneurs and small business owners. Do you work from home full-time? Are you alone in your home office day after day? Do you take time to smile or even laugh? If you are a small business owner with a brick and mortar store, like a boutique, do you find ways to inject humor into your interactions with your clients and prospects?

There are many types of small businesses where there is a lot of interaction with the public. For example, hair salons, spas, auto supply stores, hardware stores, fabric stores, etc. Because of this interaction there is no shortage of communication and opportunities to inject humor into your day; but taking or making opportunities to smile or laugh when you're alone may not be something many of us think (more…)

I love sales!!! Did I always feel that way? I'm not sure, but it seemed to fit my entrepreneurial spirit, which started as a little bud in my early 20's and blossomed later on.

I continue to hear people speak of sales in a negative way and many online marketers literally cringe at the mention of sales. I've seen the comment where someone said she started her online business so she would not have to go into sales. Hmmm…

As an online marketer, are you in sales? If you say no, because you do not sell a product, then the question begs to be asked: What is you business? To experience success online (more…)

There are many tools available to internet users, and Adsense can be a powerful tool to increase revenue, if it is done properly. I recently read where one marketer said that ‘Adsense is for lazy people.' Nothing could be farther from the truth! Work is involved in setting up these sites. Your site must have good content, your title and content must be keyword rich, and you must position your ads correctly.

1.  Good Content : There is a plethora of information available on the internet and people have no time or need to read useless information. If you want to keep your readers reading through to the end of the post or article, it's important that you provide them with content on the (more…)