When many of us  started an online business we knew very little, if anything about Search Engine Optimization (SEO).  While I immediately understood that one could not create a blog or any other type of website and expect it to be found among the millions of websites online, understanding how to make sure that my site was found was not clear.

If you have been online for sometime you may be a little more than just curious about how to optimize your website's current content.

Wordtracker.com provides an excellent report with a section on how to “Optimize Your Current Content.”  Below are 7 key points I’d like to share from the report to see what improvements you can make to increase search engine traffic.

1.          Optimize Your Home Page:

• Since your home page is your most important page, you should optimize it with around three (more…)

Featured “Monday Writer” – Heather Amy Price

I read an article about a man who wanted to buy a particular television model so he researched which store carried the model he wanted.  He found out that the local store carrying the model on which he decided was a store he'd previously had bad dealings with.  So he went but he made his transaction with caution.  He didn't believe the store when they said they'd be able to deliver tomorrow morning.  True to their word, they delivered on time.  His preconceived notions of that particular store have changed.

The same gentleman stayed at a Ritz Carlton with whom he'd had a good relationship in the past (his preconceived notions were all good) but didn't care for being nickled and dimed or having to walk to the elevator to pick up a newspaper.  Now the Ritz has left a bad taste in his mouth.

We in the direct sales industry are constantly battling preconceived notions.  I have potential customers who won't try my product because they tried a similar product once eight years ago and broke out from it, so they assume they are allergic.  I have potential team members who won't listen to the facts about my opportunity because they heard that direct sales is the same as MLM, and MLM is a “pyramid scheme”.

I've learned that to be a good marketer in the direct sales industry, you need to be specific about who your (more…)

One of my readers recently pointed out to me that a post on my blog would be better optimized if I had used a particular title with specific keywords.  I saw that he was correct and thanked him but did not make the change since I’ve decided to write another post on that topic and can utilize his recommendation then.

The point is that in doing any type of business on the internet, one of the most important online marketing strategies to keep in mind is taking advantage of Search Engine Optimization (SEO).  SEO is very complex and I will not pretend to know and understand a great deal about it, but what I do know is that in order for your articles to be found by your target audience, you must know (more…)