In my previous post the importance of your keyword as the main ingredient of your article was emphasized, as well as using long tail keywords to reach your target market.
It took me quite some time hearing the same thing several times to understand how valuable it is to use keywords. Implementing some of these strategies has resulted in my articles being reprinted in different places, based on the Google alerts I receive.
One could reasonably ask, “How much research do I really need to do, and is it that really important?” Without a doubt, spending time to do article marketing research is most valuable because failure to do so will mean that you could write tons of articles everyday with valuable content and no one would see them and benefit from your hard work.
1) Secrets to Keyword Research – Tools To Use :
There are various tools available online to do extensive keyword research. Three of the most popular are: Google Keyword Tool External, Wordtracker , and the Keyword Research module of Market Sumari.
The tool I most frequently use is Google Keyword Tool External as it not only provides specific results, but also suggests related terms, which can help in creating new information products and reaching new markets.
2) Secrets to Using Keyword Research Effectively:
- Incorporate keywords into your article
- When you write your Article Summary, make sure to include your main keyword
- Include supporting keywords in your Article Summary or Article Description. This will help search engines to index your articles properly and boost your search engine rankings.
- Be aware of the rules on keyword density for the various article directories that you make submission to. Many directories stipulate that the keyword density should not exceed 1.5 percent; that is, your keywords should not be used more than 1.5 times per 100 words.
- Caution: Do not focus so intently on keyword density that it ‘strangles’ the free flow of your article.
Your title is critical to the success of your article. How can you use the article marketing research secrets in selecting a title to make sure that your article is read? We’ll discuss that in the next post.