We are almost at the end of the Article Marketing Secrets series, with only two other posts to follow.
When someone opens your article because they were attracted by your attention-grabbing title, you are one step ahead of the game. But…what if they opened it and saw an article with 450-600 words with only two or three paragraphs, how long do you believe they’d keep reading?
When writing articles white space is very important, and a good way to break up your article body is to have sub-headings.
Subheadings – What are they?
- Sub-headings stand out from the rest of the article because the font may be a size larger or you may bold the text. You may decide not to bold the text, but underline instead.
- They tell the reader what to expect-what will be discussed- in that section of the article.
- Subheadings are good for navigation and save time because they allow the reader to zero in on the part of the article that has most appeal to him or her.
Benefits of Article Subheadings :
- In addition to the foregoing points, subheadings break your article into digestible parts that allow your readers to absorb just what they need.
- They help you, the writer, to stay focused. It’s easy when writing articles that are approximately 450 – 600 words to lose track of what you wrote before and so you write it again. Readers do not appreciate that and feel it’s a waste of their time to continue reading. It will affect your credibility as well, because the reader could conclude that you do not have enough information and so you need to ‘fill the space.’
- The use of subheadings is a useful and effective tool for search engine optimization.
- Your subheadings should contain keywords and long-tail keywords, where possible. These help the search engine crawlers or spiders to define your content and increase your search engine rankings.
For this Article Marketing Secrets series I did additional research so that I can improve my article writing and article marketing, and am delighted to share the information I learned. This is another benefit of Article Marketing: it can enhance your expertise in your niche so that you can become an expert in your field and people will begin to look to you as the “go to” person for additional information.
In my next post we will discuss the conclusion to your article. See you then! In the meantime, please leave your comments regarding the use of subheadings. Do you use them in writing articles? Do you believe they add value? If you’re not currently using subheadings, will you start doing so?