Content Creation by Repurposing Increases Value to Your Customers & Prospects – Part 1
As someone who is doing business on the Internet you recognize that the Internet provides lots of resources for people to get information quickly. In addition, when someone is looking for something they want that information right away. After all it's been said that we live in a microwave generation where everyone wants everything NOW!
What this means for your business and mine is that we have to spend the time making sure that the information on our websites is current and relevant to the needs of people. One of my Mentors, Connie Ragen Green, makes the point that we have to give our readers what they want, not what we know they need.
The problem with all of this is that content creation takes a lot of time and it can be challenging to find topics and material that are relevant to what our readers are looking for. One solution is re-purposing or sometimes called recycling your content. This is a great time-saver (more…)