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Marketing your small business offline is essential to the success of your business.
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Archive for the ‘Branding’

Two Reasons Why Customer Follow-up is a Good Business Strategy

August 31, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Customer follow-up is an area that is important in any business, but is critical to anyone in any type of sales.

1.The Invisible Sign – Mary Kay Ash taught that she imagined that everyone wore an invisible sign around their neck that says “Make Me Feel Important.”  Isn’t this really true about ourselves even if we don’t readily admit it?  We know it has value because when we are made to feel special by someone else, and especially at a place where we spend our money, we remember it.

Business owners – entrepreneurs must promote ideas and implement strategies to ensure that each customer is made to feel special.  Ultimately each business owner has to determine which ideas (more…)

How to Attract More Visitors to Your Website by Giving Away Valuable Products

August 30, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, goal setting, Mindset

People have been known offline to make a big fuss about huge ‘Giveaways’ that turn out to be very disappointing for many customers because the item that was given was of poor quality or of very little value.

What about those of us who work online?  What should we give away, and how can giving away valuable products help to attract more visitors and ultimately business to our website?

The most important thing to keep in mind is that whatever we give away, whether it’s a free report, an e-book, e-course, teleseminar, etc. should be of good quality and value.  Someone may reason that it does not make sense (more…)

Relationship Marketing Tips I’ve Learned from Twitter

August 21, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business

When you market offline you get to physically interact with your prospects and customers.  They get to see and read your facial expressions as well as your body language.  When you market online people can base their opinions only on the image or persona that you present to them.  They can individually create their own perception of who you are.

It is not always easy to translate who you really are online and it takes time to refine as well as a measure of skill.

Perhaps like me you may have found Twitter a challenge at the outset.  I’m more reserved, like to observe people before jumping in.  I laugh a lot with close friends, but smile more often than laugh.  I’m detail oriented and like real discussions and conversations but was never good at ‘one-liners.’  So, initially I found it difficult to condense what I wanted to say in 140 characters.   Did you have that challenge?

Another thing that presents a challenge when marketing online is that you can say something with  smile in your heart (more…)