Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.
Subscribe

Article Marketing Secrets: Secrets to Article Titles That Grab Attention

January 28, 2011 By: Yvonne A Jones Category: article marketing

Have you ever gone to your local supermarket with no thought of shopping for magazines, but as you stand in the checkout line you reach for one or two magazines and adding them to your purchases?  Why?  For the most part your attention was caught by an interest-arousing title, you were intrigued and wanted to read more.

The most important part of any article is the title.  This is because although you may have lots of valuable information to share, your potential readers will usually spend only a few seconds glancing at the title before making the decision to continue reading or to move on.  This means that if your title does not grab their attention, you’ve lost them for good.

Secrets to Great Article Titles:

1.            It must arouse the reader’s interest and grab their attention.  A good way to do that is to involve your reader.  For example: Read the rest of this entry →

Article Marketing Secrets: Is Article Marketing Research Really That Important?

January 28, 2011 By: Yvonne A Jones Category: article marketing

In my previous post the importance of your keyword as the main ingredient of your article was emphasized, as well as using long tail keywords to reach your target market.

It took me quite some time hearing the same thing several times to understand how valuable it is to use keywords.  Implementing some of these strategies has resulted in my articles being reprinted in different places, based on the Google alerts I receive.

One could reasonably ask, “How much research do I really need to do, and is it that really important?”  Without a doubt, spending time to do article marketing research is most valuable Read the rest of this entry →

Article Marketing Secrets – The Essential Ingredient for Success

January 24, 2011 By: Yvonne A Jones Category: article marketing

Know Your Objective

Your objective in submitting articles to one or many article directories is to grab and hold the attention of your readers so that they will read right down to the end of your article including your Resource Box.

It means that your title must attract their interest, and then they must be provided with high quality information to hold their interest.

What is the main ingredient that’s going to attract your target readers and keeps them stimulated to read the entire article?

A great article starts with the essential ingredient: the keyword. You cannot reach or attract your target market if your title is not rich in the keywords Read the rest of this entry →