Relationship Marketing | Build Your Online Business

What portion of your time do you spend marketing your business?

“Marketing?  Why do I need to do marketing when I have an online business?”  If you said this to yourself, you are not alone.

When I started my online business I came from a corporate background and Direct Sales was my part-time fun job.  In my experience in the corporate world Marketing was a separate department, except for one job where I was required to submit editorials to high-end office furniture magazines, and track the progress of paid advertisements.

As a Skin Care and Image Consultant I was taught to offer my business cards or share information on my business with at least three persons every day – a form of marketing.  And it worked! But my online business…why?

Not having a schedule for marketing is a huge mistake or omission many of us who start an online business make.  In fact, this is not limited to online business.  Many small business owners who have a brick and mortar store, (more…)

“When you values are clear to you, making decisions become easier,” Roy Disney~Executive.

A large component of your visions for your life and business will be determined by setting goals effectively.  A good place to start is by asking yourself, “Where do I envision myself in five years, or even 10 years?”  “What would I like my life to look like?”  “How can I use my business to get me to that place?”  “What impact can I make on others using my business as a vessel?”

These questions and similar ones will cause you to think beyond the surface, and help you to identify your true motivations and aspirations.

Goals need to be specific and positive: Each goal should have a start date, check-up dates, and end date.  This is the only way you will be able to measure (more…)

Recently I wrote a series of posts on Article Marketing Secrets and am currently writing a series on goal-setting.  If you submit articles to ezinearticles.com you would have received two very important e-mails over the past week, and I thought I summarize what I learned from both.  They emphasize how combining article marketing and goal-setting are more important than ever for article marketing success.

1.  Why You Must Submit More Articles

According to ezinearticles.com 10 years ago 1-2 dozen articles in your niche would drive lots of traffic back to your website or blog. At that time your articles ‘were likely to appear high in search engine results because there were a lot less websites back then.'  With the explosion of internet users and websites, the competition is much greater (more…)