Relationship Marketing | Build Your Online Business

In my previous post the importance of your keyword as the main ingredient of your article was emphasized, as well as using long tail keywords to reach your target market.

It took me quite some time hearing the same thing several times to understand how valuable it is to use keywords.  Implementing some of these strategies has resulted in my articles being reprinted in different places, based on the Google alerts I receive.

One could reasonably ask, “How much research do I really need to do, and is it that really important?”  Without a doubt, spending time to do article marketing research is most valuable (more…)

Know Your Objective

Your objective in submitting articles to one or many article directories is to grab and hold the attention of your readers so that they will read right down to the end of your article including your Resource Box.

It means that your title must attract their interest, and then they must be provided with high quality information to hold their interest.

What is the main ingredient that’s going to attract your target readers and keeps them stimulated to read the entire article?

A great article starts with the essential ingredient: the keyword. You cannot reach or attract your target market if your title is not rich in the keywords (more…)

One of my readers recently pointed out to me that a post on my blog would be better optimized if I had used a particular title with specific keywords.  I saw that he was correct and thanked him but did not make the change since I’ve decided to write another post on that topic and can utilize his recommendation then.

The point is that in doing any type of business on the internet, one of the most important online marketing strategies to keep in mind is taking advantage of Search Engine Optimization (SEO).  SEO is very complex and I will not pretend to know and understand a great deal about it, but what I do know is that in order for your articles to be found by your target audience, you must know (more…)