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My Internet Marketing Mentor has often recommended the value of viral marketing with ebooks or reports and so far I started but have not completed my first viral report.  She highly recommends this as a means of getting your information into the hands of many more persons that you normally would.

I’ve been focused on building my new niche, but this is one of my goals for October. Would you like to join me?  Ok, you may not be familiar with viral marketing or need a little more information in order to start, so I’ll discuss the topic in two three posts.

Normally when you write an ebook or report you’ll place a copyright on it and expressly state that it should not be copied or forwarded without your permission.  In the case of your viral report, you want people to forward your report to others and you give permission in your report to do so.

I did additional research on viral reports and found some interesting information which indicate that there are many ways to accomplish the objective of (more…)

As I did further research on putting together a Marketing Plan for my business I found a great deal of information on the topic.  A point that was immediately evident is that whether you are marketing a service or product one of your biggest challenges is to determine how you will reach your customers.

One publication recommended doing a study of what your competition is doing since they would already have done the research to find out what works best.

This reminds me of a study I did several years ago for a business project, which showed that two of the largest national hardware stores in the United States are often built in close proximity to each other.  The major chain built a store in an area only after careful study of the demographics, etc.  The other chain took advantage of that research and built a store in the area as well.

The following are some offline and online marketing methods that can create growth in your business:

• Blogging
• Article Marketing
• Social Media
• Affiliate Marketing
• Teleseminars
• Press Releases
• Printed Materials  – business cards, brochures, and flyers (more…)

In a few days it will be June, which is the end of the first half of the calendar year and the beginning of the second half. This could be a ‘new' beginning for your business or the continuation of your momentum in growing your business.

Over the past two weeks I've been reevaluating my business overall to determine what steps I need to take to move it to the next level. A periodic appointment with yourself to evaluate your progress is important to determine if you're staying on track.

An honest evaluation will reveal how you're doing, but it can also mean that you have to revise your strategies as the path you're on may not be producing the results (more…)